E-mail was the first form that allowed messages to be sent between computers. The history of sending e-mails goes back to 1971 when Ray Tomlinson sent the first text message between two computers. Now, more than 50 years later, hundreds of billions of emails are sent around the world every day.
Email has become an email marketing tool. Thanks to it, we can advertise products and services, as well as stay in toucch with customers or recipients. Still not convinced about email marketing? I think you will change your mind after reading about its benefits!
Low Costs Big Profits
To create mailing campaigns, all you need is a computer, internet access, an e-mail marketing platform and a head full of ideas. I can help you with one of these issues. You may find it difficult to choose from many mass mailing programs. Go to the comparison site. Thanks to it, you will save time and even money, because it will help you choose the best option. How much profit can you expect from a well-conducted email marketing campaign? The ROI (return on investment) indicates that the average is about $ 42 per dollar spent. There is a lot of potential here.
Building relationship with the client
Fruitful customer relations are something that business cares about. Not everyone will open your email, even fewer people will click on the link, and only a small percentage will buy the product or service. However, if you act consistently, appear in mailboxes, take care of the layout, interesting text, answer their messages, ask for their opinion, you will start to build the trust of potential customers. They will recommend you further, so a snowball effect will be created.
Automation of operation
E-mail marketing programs not only allow you to send e-mails to many people at the same time, but also offer many options when it comes to automation, i.e. improve marketing activities. These platforms enable segmentation of recipients into groups. You can divide customers into those who have previously purchased your products several times, are after the first purchase, and those who are still hesitating. You will then prepare 3 different versions of the message and send it to the appropriate recipients with one click.
Flexibility and speed of action
Another great advantage of email marketing is that you can tailor your actions to what is happening. You can see that the open rate of your campaigns is falling - you can change the title in the next e-mail. If there is a mishap, such as adding a wrong link in the body of an email, you can quickly send a message with the correct link. Email marketing allows you to tackle many different topics and take many forms. In addition to purchase offers, you can also send newsletters, organizational information, or messages about promotions and discounts. Any form that works will be appropriate.
Numbers don't lie
Another advantage of email marketing platforms is that they provide a report when the campaign is finished. It shows how many people have signed up for the subscriber list at a given time and how many have unsubscribed. You will also find ** information on the effectiveness of the campaign ** - the number of openings, clicks on links. You will learn on what days and at what time recipients open messages from you most often. This will allow you to draw conclusions and prepare better and better marketing strategies.
Disadvantages of Email Marketing
No marketing tool is perfect. It applies to email marketing as well. Its biggest disadvantage is that it simply takes time. Preparation of strategies, materials, texts, regular sending and drawing conclusions. You also often have to wait for the results, because building a large base of recipients who will be additionally involved simply takes time. I will not lie to you, it is a lot of work, time and effort. You do not have to do everything yourself, there are specialists who can do it for you, but in such a case it requires more investment. On the other hand, there are no quick, simple, and one-off solutions that are more beneficial than email marketing.
Start acting
You can consider the advantages and disadvantages of email marketing. However, you won't find out if it will work for you until you try it. Open your mind to ideas, because this tool really gives you many possibilities and can be used in all kinds of businesses. If you think that you do not have time for further actions, take advantage of the possibilities that are available immediately. Use the comparison engine to find out which platform will be the best, create an account, get knowledge from many sources, and, if it is not your specialty, delegate this task to a specialist.